Focuses on the importance of moving beyond Amazon to diversify paid marketing and sales channels to build direct customer relationships.
Focuses on the importance of moving beyond Amazon to diversify paid marketing and sales channels to build direct customer relationships.
A discussion on the landscape of e-commerce opportunities outside of Amazon and how diversifying channels increases customer lifetime value.
Founder Rob Fraser shares how Outway scaled to 8 figures by leveraging a mix of DTC, Amazon, and Wholesale channels.