Richie Mashiko joins the group to discuss BFCM recaps and the forecasting processes that drive ecommerce profit through media-mix diversification.
Richie Mashiko joins the group to discuss BFCM recaps and the forecasting processes that drive ecommerce profit through media-mix diversification.
Matt Bertulli discusses whether Meta is still incremental and how brands are scaling by moving beyond Facebook ads into other paid media channels.
The hosts answer listener questions regarding marketing channel expansion, scaling new growth opportunities, and building teams for multi-channel success.