Jake Madoff discusses the necessity of diversifying marketing channels beyond Amazon to build direct customer relationships and mitigate risk.
Jake Madoff discusses the necessity of diversifying marketing channels beyond Amazon to build direct customer relationships and mitigate risk.
Nikki Lindgren explains the importance of platform diversification, specifically focusing on how TikTok fits into a broader marketing mix for beauty brands.
Co-founders of BK Beauty discuss the potential impact of a TikTok shutdown and the importance of having diverse growth channels to manage platform risk.