Diversified Marketing Channels

Top 3 podcast episodes answering this question on AskThePods · marketing across multiple channels.

Answer

Jake Madoff discusses the necessity of diversifying marketing channels beyond Amazon to build direct customer relationships and mitigate risk.

Source: Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306 on Amazon Legends Podcast.

Top episodes

  1. 1. Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306

    Amazon Legends Podcast

    Jake Madoff discusses the necessity of diversifying marketing channels beyond Amazon to build direct customer relationships and mitigate risk.

  2. 2. Winning with Paid Ads on TikTok - with Nikki Lindgren

    eCommerce Marketing Podcast

    Nikki Lindgren explains the importance of platform diversification, specifically focusing on how TikTok fits into a broader marketing mix for beauty brands.

  3. 3. TikTok Shutdown: "Platforms Represent Both Opportunities and Risk" (feat BK Beauty)

    Future Commerce

    Co-founders of BK Beauty discuss the potential impact of a TikTok shutdown and the importance of having diverse growth channels to manage platform risk.

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