Jake Madoff discusses the strategy and necessity of diversifying marketing channels off Amazon to build brand resilience and customer relationships.
Jake Madoff discusses the strategy and necessity of diversifying marketing channels off Amazon to build brand resilience and customer relationships.
A step-by-step guide for DTC brands on how to expand into new marketing channels effectively while maintaining stability.
Focuses on leveraging TikTok as a diversification channel for paid ads, emphasizing the risk of relying on a single platform.