Jay Myers and Daniel Patricio discuss how to run strategic promotions on Shopify that drive sales without killing profit margins.
Jay Myers and Daniel Patricio discuss how to run strategic promotions on Shopify that drive sales without killing profit margins.
Adam Callinan joins the show to discuss using financial data to drive profitability, with a specific focus on the perils of pervasive discounting.
A deep dive into 2024 Black Friday trends, focusing on data-driven discounting rates and creative offer strategies for peak shopping seasons.