Discounting Strategy

Answer

Corey Thomas discusses tactical and strategic discounting on Amazon, focusing on long-term success rather than just short-term sales.

Source: The Importance of Your Discount Strategy - Corey Thomas - Amazon Legends - Episode #233 on Amazon Legends Podcast.

Top episodes

1. 1. The Importance of Your Discount Strategy - Corey Thomas - Amazon Legends - Episode #233

   Amazon Legends Podcast

   Corey Thomas discusses tactical and strategic discounting on Amazon, focusing on long-term success rather than just short-term sales.

2. 2. Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify)

   Shopify1Percent

   Ex-Shopify leader Daniel Patricio dives into high-converting promotions, dynamic discounting, and strategies to protect margins while offering deals.

3. 3. How to Increase Shopify Revenue with Bundles and Bulk Discounts — Katie Keith | Why Stores Struggle With AOV, How Bundles Boost Sales and AOV, What Discount Pricing Psychology Works Best, Why B2B Versus B2C Matters, How To Tweak Discount Design (#438)

   Ecommerce Coffee Break

   Katie Keith explains how to use bundles and bulk discounts, focusing on the pricing psychology that makes discounts most effective for revenue growth.

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