Discounting Strategies

Answer

Ex-Shopify leader Daniel Patricio explains how to run strategic promotions, focusing on GWP and dynamic discounting to protect margins and increase AOV.

Source: Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify) on Shopify1Percent.

Top episodes

1. 1. Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify)

   Shopify1Percent

   Ex-Shopify leader Daniel Patricio explains how to run strategic promotions, focusing on GWP and dynamic discounting to protect margins and increase AOV.

2. 2. Using Financial Data to Drive eCommerce Profitability - with Adam Callinan

   eCommerce Marketing Podcast

   Adam Callinan discusses using financial data to drive profitability, specifically focusing on the perils of pervasive discounting and how to use pricing strategically.

3. 3. EP 72: Why discounts are hurting your brand + what to do instead

   Send It!

   Jimmy Kim and Chase Dimond discuss why frequent discounts hurt brands and provide a framework for shifting to value-based marketing and retention.

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