Adam Callinan discusses the dangers of using discounts as a default strategy and how they can erode profit margins and devalue a brand.
Adam Callinan discusses the dangers of using discounts as a default strategy and how they can erode profit margins and devalue a brand.
A data-driven look at why bigger discounts often fail, showing how they can actually reduce revenue per visitor and dilute brand potential.
Subscription expert Matthew Holman explains the psychological pitfalls of discounting, specifically how it trains customers to wait for sales.