Explores discovery and engagement in DTC, specifically discussing how brands can find ways to offer value without relying on traditional price discounting.
Explores discovery and engagement in DTC, specifically discussing how brands can find ways to offer value without relying on traditional price discounting.
Discusses strategies for running Black Friday and holiday promotions without relying on price cuts or traditional sales.
Adam Callinan explains the perils of pervasive discounting and how to use financial data to drive profitability instead of default price cuts.