Discounting Alternatives

Answer

Explores how to capitalize on peak shopping seasons like Black Friday without relying on price cuts or traditional discounting.

Source: 242. What if I Don’t Want to Run a Black Friday Promotion? on eCommerce Badassery.

Top episodes

1. 1. 242. What if I Don’t Want to Run a Black Friday Promotion?

   eCommerce Badassery

   Explores how to capitalize on peak shopping seasons like Black Friday without relying on price cuts or traditional discounting.

2. 2. Part 6: Downsell Offers | $100M Money Models Audiobook

   The Game with Alex Hormozi

   Alex Hormozi discusses 'downsell' offers as a specific structural alternative to flat discounting by reducing the scope of the offer to match a lower price.

3. 3. Using Financial Data to Drive eCommerce Profitability - with Adam Callinan

   eCommerce Marketing Podcast

   Discusses using financial data to move away from the 'pervasive allure' of discounting, focusing on profitability and margin preservation.

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