Discount Strategy

Answer

A deep dive into strategic discounting for brands 'hooked' on sales, focusing on segmenting audiences to protect margins during Black Friday.

Source: Black Friday Discount Strategy for DTC Brands Hooked on 30% Off | AKNF on DTC Podcast.

Top episodes

1. 1. Black Friday Discount Strategy for DTC Brands Hooked on 30% Off | AKNF

   DTC Podcast

   A deep dive into strategic discounting for brands 'hooked' on sales, focusing on segmenting audiences to protect margins during Black Friday.

2. 2. Shopify Promotions That Actually Work (And Don't Kill Your Margins) w/ Daniel Patricio (ex Shopify)

   Shopify1Percent

   Ex-Shopify product leader Daniel Patricio explains how to run high-converting promotions that protect your margins, moving beyond simple sitewide discounts.

3. 3. 30+ Black Friday Tips to Win the Holidays Like a 9-Figure Ecommerce Brand

   OPERATORS

   CEOs from Ridge, HexClad, and Simple Modern share 30+ holiday tips, with a heavy focus on promotional offers that increase AOV rather than just order volume.

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