Discount Attribution

Answer

Aaron Zagha of Newton Baby explains how to evaluate marketing attribution to ensure data-driven scaling for D2C brands.

Source: Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby on Honest Ecommerce.

Top episodes

1. 1. Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

   Honest Ecommerce

   Aaron Zagha of Newton Baby explains how to evaluate marketing attribution to ensure data-driven scaling for D2C brands.

2. 2. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Tom Leonard discusses the flaws in traditional attribution and how to operationalize incrementality testing and media mix modeling.

3. 3. Meta's New Setting Beat Our Old Campaign by 18%

   Ecommerce Playbook

   A breakdown of Meta’s new Incremental Attribution setting and how it performs compared to standard attribution models in real tests.

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