Discount Attribution

Answer

Aaron Zagha discusses the critical need for robust attribution frameworks before increasing marketing budgets in D2C ecommerce.

Source: Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby on Honest Ecommerce.

Top episodes

1. 1. Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

   Honest Ecommerce

   Aaron Zagha discusses the critical need for robust attribution frameworks before increasing marketing budgets in D2C ecommerce.

2. 2. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Explores why standard attribution fails and how to use MMM and incrementality to measure the real impact of marketing efforts.

3. 3. Meta's New Setting Beat Our Old Campaign by 18%

   Ecommerce Playbook

   Tests Meta's new Incremental Attribution setting to see how it compares to standard 7-day click models for Shopify brands.

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