Discount Attribution

Answer

Aaron Zagha (CMO at Newton Baby) discusses data-driven attribution strategies for scaling D2C brands.

Source: Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby on Honest Ecommerce.

Top episodes

1. 1. Understanding Attribution Before Scaling Spend | Aaron Zagha | Newton Baby

   Honest Ecommerce

   Aaron Zagha (CMO at Newton Baby) discusses data-driven attribution strategies for scaling D2C brands.

2. 2. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Tom Leonard explains Media Mix Modeling (MMM) and incrementality testing as alternatives to traditional attribution models.

3. 3. Meta's New Setting Beat Our Old Campaign by 18%

   Ecommerce Playbook

   An analysis of Meta’s new incremental attribution setting and its impact on ad performance measurement.

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