Direct-To-Consumer Websites

Answer

David Cikanek discusses the strategic balance between maintaining a brand's own DTC website and expanding into third-party marketplaces.

Source: Greatest Hits - Expanding into eCommerce Marketplaces with David Cikanek on The eCom Ops Podcast.

Top episodes

1. 1. Greatest Hits - Expanding into eCommerce Marketplaces with David Cikanek

   The eCom Ops Podcast

   David Cikanek discusses the strategic balance between maintaining a brand's own DTC website and expanding into third-party marketplaces.

2. 2. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten explains how his brand evolved from a single-product online store to a retail presence in over 1,000 locations while maintaining DTC health.

3. 3. How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity

   Shopify Masters

   The founders of Eastside Golf share how they use the DTC model to redefine golf apparel and foster community inclusivity.

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