Direct-To-Consumer Strategy

Answer

Michael Fisher of Rotten discusses transitioning from a single-product DTC site to being stocked in 1,000+ retail locations while balancing both channels.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning from a single-product DTC site to being stocked in 1,000+ retail locations while balancing both channels.

2. 2. How to Make Retailers Chase Your Brand

   Shopify Masters

   The founders of SALT & STONE explain how building a powerful digital presence and DTC operation led major retailers like Sephora to seek them out.

3. 3. True Classic CEO Ben Yahalom: 'Diversification is key to marketing success'

   The Glossy Podcast

   True Classic CEO Ben Yahalom discusses scaling a profitable menswear brand from a single product to a diversified catalog using a DTC-first approach.

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