Direct-To-Consumer Strategy

Answer

Michael Fisher of Rotten discusses transitioning from a single DTC product to being stocked in 1,000+ retail locations while managing brand IP.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning from a single DTC product to being stocked in 1,000+ retail locations while managing brand IP.

2. 2. True Classic CEO Ben Yahalom: 'Diversification is key to marketing success'

   The Glossy Podcast

   True Classic's CEO Ben Yahalom explains how the brand scaled profitably by diversifying product categories and mastering DTC marketing success.

3. 3. How to Make Retailers Chase Your Brand

   Shopify Masters

   The founders of SALT & STONE share how their digital-first DTC strategy created enough demand that major retailers like Sephora reached out to them.

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