Direct-To-Consumer Sales

Answer

Michael Fisher of Rotten discusses transitioning from a single DTC product to being stocked in 1,000+ retail locations while balancing sales channels.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning from a single DTC product to being stocked in 1,000+ retail locations while balancing sales channels.

2. 2. Raising & Selling Bison DTC in Montana (Rerun)

   The eCommerceFuel Podcast

   Matt Skoglund of North Bridger Bison shares his journey of building a successful DTC agricultural business, moving from a city career to ranching.

3. 3. BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson)

   Future Commerce

   A wrap-up show examining Walmart's shoppable rom-com series and the broader strategies brands use to connect directly with consumers through content.

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