Explores the changing landscape of DTC, moving into "DTC 3.0," a more sustainable model for retail startups.
Explores the changing landscape of DTC, moving into "DTC 3.0," a more sustainable model for retail startups.
Coverage of major corporate moves into DTC, specifically highlighting Pepsi’s launch of direct-to-consumer sites during the pandemic.
Michael Fisher shares Rotten's journey from a pure DTC launch to a massive retail expansion and channel balancing.