Direct-To-Consumer Operations

Answer

Michael Fisher of Rotten discusses transitioning from a single-product DTC startup to a major retail presence while maintaining brand IP.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning from a single-product DTC startup to a major retail presence while maintaining brand IP.

2. 2. Raising & Selling Bison DTC in Montana (Rerun)

   The eCommerceFuel Podcast

   Matt Skoglund shares the story of North Bridger Bison, focusing on the operational transition to raising and selling bison via a DTC model.

3. 3. True Classic CEO Ben Yahalom: 'Diversification is key to marketing success'

   The Glossy Podcast

   True Classic CEO Ben Yahalom discusses scaling a profitable DTC menswear brand through product diversification and marketing strategy.

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