Direct-To-Consumer Operations

Answer

Michael Fisher of Rotten discusses transitioning from a single DTC product to being stocked in 1,000+ retail locations while managing brand IP.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning from a single DTC product to being stocked in 1,000+ retail locations while managing brand IP.

2. 2. The Retail Roundup - Bye-Bye Rufus, 30-Minute Deliveries, and LinkedIn CTV - Episode 434

   Ecommerce Braintrust

   A retail roundup covering the latest developments in eCommerce, DTC trends, and marketplace operations.

3. 3. True Classic CEO Ben Yahalom: 'Diversification is key to marketing success'

   The Glossy Podcast

   True Classic CEO Ben Yahalom discusses scaling a menswear brand through DTC models and product diversification.

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