Direct-To-Consumer Marketing

Top 3 podcast episodes answering this question on AskThePods · effective direct to consumer marketing strategies.

Answer

Michael Fisher discusses Rotten's evolution from a single-product DTC startup to a retail brand stocked in over 1,000 locations, focusing on brand IP and standing out.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

  1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

    DTC Podcast

    Michael Fisher discusses Rotten's evolution from a single-product DTC startup to a retail brand stocked in over 1,000 locations, focusing on brand IP and standing out.

  2. 2. True Classic CEO Ben Yahalom: 'Diversification is key to marketing success'

    The Glossy Podcast

    True Classic CEO Ben Yahalom explains how the brand scaled profitably by diversifying product categories and marketing tactics beyond their initial hero product.

  3. 3. BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson)

    Future Commerce

    A wrap-up of Walmart's shoppable 'RomCommerce' series, exploring how major retailers are adopting DTC-style strategies through social and video content.

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