Direct-To-Consumer Marketing

Answer

Michael Fisher of Rotten discusses transitioning from a single DTC product to 1,000+ retail locations while maintaining brand strategy.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning from a single DTC product to 1,000+ retail locations while maintaining brand strategy.

2. 2. True Classic CEO Ben Yahalom: 'Diversification is key to marketing success'

   The Glossy Podcast

   True Classic's CEO shares how the brand scaled from a single T-shirt to a diversified apparel powerhouse using DTC models.

3. 3. Using DTC Marketing Tactics To Grow Your Brand With Cindy Marshall

   Up Arrow Podcast

   Industry veteran Cindy Marshall shares strategic consulting insights on using DTC tactics to grow brands and drive profit.

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