Direct-To-Consumer Launch

Answer

Ryan Babenzien discusses why DTC is the essential model for launching a brand today, focusing on his experience starting a sneaker company.

Source: Greats' Ryan Babenzien: 'Direct-to-consumer is the only way to launch a brand' on The Glossy Podcast.

Top episodes

1. 1. Greats' Ryan Babenzien: 'Direct-to-consumer is the only way to launch a brand'

   The Glossy Podcast

   Ryan Babenzien discusses why DTC is the essential model for launching a brand today, focusing on his experience starting a sneaker company.

2. 2. Software Exec Shifts to Bicycle Components, and Thrives

   Ecommerce Conversations

   Brian De Groodt shares how he launched a custom bicycle component brand DTC, proving success in niche markets.

3. 3. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher discusses the evolution of Rotten from its initial DTC launch to reaching over 1,000 retail locations.

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