Direct-To-Consumer Brand

Answer

Michael Fisher of Rotten discusses transitioning from a digital-native DTC brand to a major retail presence and standing out at checkout.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning from a digital-native DTC brand to a major retail presence and standing out at checkout.

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   Yuriy Boykiv explores the current landscape of the beauty and wellness industries, focusing on how DTC brands adapt and innovate.

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