Direct-To-Consumer (Dtc) Vs. Retail

Answer

Michael Fisher of Rotten discusses the strategy of moving from a pure DTC startup to a brand with a massive retail presence in over 1,000 locations.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses the strategy of moving from a pure DTC startup to a brand with a massive retail presence in over 1,000 locations.

2. 2. How to Make Retailers Chase Your Brand

   Shopify Masters

   The founders of SALT & STONE explain how they leveraged a powerful DTC presence to force retailers to chase their brand rather than pitching to them.

3. 3. Gravity Products CEO Mike Grillo: DTC is not a business model

   Modern Retail Podcast

   Gravity Products CEO Mike Grillo challenges the idea of DTC as a standalone business model, advocating for its role as a launchpad into traditional retail.

← Search again on AskThePods