Direct-To-Consumer (Dtc) Vs. Retail

Answer

Rotten’s founder shares the strategy behind transitioning from a DTC-only brand to a massive retail presence in over 1,000 locations.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Rotten’s founder shares the strategy behind transitioning from a DTC-only brand to a massive retail presence in over 1,000 locations.

2. 2. How to Make Retailers Chase Your Brand

   Shopify Masters

   Learn how SALT & STONE built a digital-first DTC brand so successful that major retailers like Sephora reached out to them for wholesale partnerships.

3. 3. BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson)

   Future Commerce

   A wrap-up of Walmart's shoppable 'RomCommerce' series, exploring how DTC strategies are integrating with major retail platforms through shoppable content.

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