Direct-To-Consumer (Dtc) Vs. Retail

Answer

Michael Fisher of Rotten discusses transitioning from a single online product to being stocked in 1,000+ retail locations.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning from a single online product to being stocked in 1,000+ retail locations.

2. 2. How to Make Retailers Chase Your Brand

   Shopify Masters

   The founders of SALT & STONE explain how their digital presence led retailers to chase them rather than the other way around.

3. 3. BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson)

   Future Commerce

   A wrap-up of Walmart's shoppable series 'Add to Heart,' analyzing how DTC strategies intersect with big-box retail innovation.

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