Direct-To-Consumer (Dtc) Strategy

Answer

Michael Fisher discusses Rotten's retail expansion and how they balanced their original DTC launch with a presence in 1,000+ retail locations.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

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   Michael Fisher discusses Rotten's retail expansion and how they balanced their original DTC launch with a presence in 1,000+ retail locations.

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   The founders of SALT & STONE explain how they leveraged a strong DTC presence to attract major retailers like Sephora without traditional pitching.

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