Direct-To-Consumer (Dtc) Strategy

Answer

Michael Fisher of Rotten discusses transitioning from a single DTC product to a massive retail expansion and seated brand strategies.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten discusses transitioning from a single DTC product to a massive retail expansion and seated brand strategies.

2. 2. How to Make Retailers Chase Your Brand

   Shopify Masters

   The founders of SALT & STONE explain how they built a DTC brand so strong that major retailers like Sephora approached them directly.

3. 3. How To Start A Niche Clothing Brand While Building Community

   Shopify Masters

   Dani Noguera shares how to start a niche DTC clothing brand, focusing on community building and effective online conversion methods.

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