Direct-To-Consumer (Dtc) Strategies

Answer

Michael Fisher of Rotten explains how they expanded from a single online product to 1,000+ retail locations while balancing DTC sales.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher of Rotten explains how they expanded from a single online product to 1,000+ retail locations while balancing DTC sales.

2. 2. Bonus: How Klaviyo’s CPO Thinks DTC Brands Should Build Customer Relationships in 2025

   DTC Podcast

   Klaviyo's CPO Adil Wali breaks down the future of consumer marketing and why DTC brands must prioritize customer relationships and retention.

3. 3. The dawn of DTC 3.0

   Modern Retail Podcast

   A deep dive into 'DTC 3.0,' discussing the characteristics of the most sustainable and profitable version of the direct-to-consumer model.

← Search again on AskThePods