Direct-To-Consumer (Dtc) Strategies

Answer

Michael Fisher discusses Rotten's expansion from a single online product to 1,000+ retail locations, focusing on seeding strategies and brand IP.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

   DTC Podcast

   Michael Fisher discusses Rotten's expansion from a single online product to 1,000+ retail locations, focusing on seeding strategies and brand IP.

2. 2. The dawn of DTC 3.0

   Modern Retail Podcast

   Nate Checketts and Melissa Mash explore the evolution of DTC retail strategies and the characteristics of 'DTC 3.0' in the current ecosystem.

3. 3. True Classic CEO Ben Yahalom: 'Diversification is key to marketing success'

   The Glossy Podcast

   True Classic CEO Ben Yahalom shares insights on scaling a menswear brand through product diversification and effective DTC marketing strategies.

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