Explores the evolution of the direct-to-consumer landscape, defining the shift to 'DTC 3.0' and how the model has become more focused on sustainability and profitability.
Explores the evolution of the direct-to-consumer landscape, defining the shift to 'DTC 3.0' and how the model has become more focused on sustainability and profitability.
Cindy Marshall discusses using DTC marketing tactics to help brands drive profit, increase customer lifetime value, and improve consumer relationships.
Hanna Andersson's CEO discusses the brand's strategic shift in 2019 to close stores and focus '100% direct-to-consumer' to streamline operations and leverage data.