Ben Yahalom, CEO of True Classic, discusses scaling a profitable DTC brand from a single hero product to a diversified apparel line while maintaining direct customer relationships.
Ben Yahalom, CEO of True Classic, discusses scaling a profitable DTC brand from a single hero product to a diversified apparel line while maintaining direct customer relationships.
Apparis co-founder Lauren Nouchi explains how focusing on a hero product helped their DTC fashion brand grow in a crowded market by selling directly to consumers.
Michael Fisher of Rotten discusses the transition from a pure DTC online brand to being stocked in over 1,000 retail locations while maintaining brand identity.