Direct-To-Consumer (Dtc) Channels

Top 3 podcast episodes answering this question on AskThePods · direct to consumer channels.

Answer

Michael Fisher of Rotten discusses transitioning from a single-product DTC site to being stocked in over 1,000 retail locations and balancing those channels.

Source: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout on DTC Podcast.

Top episodes

  1. 1. Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

    DTC Podcast

    Michael Fisher of Rotten discusses transitioning from a single-product DTC site to being stocked in over 1,000 retail locations and balancing those channels.

  2. 2. TikTok Shutdown: "Platforms Represent Both Opportunities and Risk" (feat BK Beauty)

    Future Commerce

    BK Beauty founders discuss TikTok Shop as a vital DTC channel and the risks associated with platform dependency in the current eCommerce landscape.

  3. 3. BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson)

    Future Commerce

    A deep dive into Walmart's shoppable 'RomCommerce' series, exploring how major retailers are adopting DTC strategies through content.

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