Mike Epstein discusses why direct mail is a powerful 'old school' tactic for converting customers, especially in the face of iOS tracking changes affecting digital ads.
Mike Epstein discusses why direct mail is a powerful 'old school' tactic for converting customers, especially in the face of iOS tracking changes affecting digital ads.
Michael Epstein explains how to scale an eCommerce brand using automated direct mail postcards and measuring the resulting ROI.
Host Chloe Thomas shares insights from a Direct Commerce Association event, focusing on optimization and automation for brands.