Direct Customer Communication

Answer

Explores turning email and SMS into two-way conversational channels to strengthen customer relationships and move beyond broadcast marketing.

Source: EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels on Send It!.

Top episodes

1. 1. EP 48: The Rise of Conversational Commerce: Turning Email & SMS into Two Way Channels

   Send It!

   Explores turning email and SMS into two-way conversational channels to strengthen customer relationships and move beyond broadcast marketing.

2. 2. Bonus: 26% of Brands Reply in Real Time: The Conversational SMS Playbook That Wins More Orders

   DTC Podcast

   Discusses how brands can win more orders by replying to customer texts in real-time, focusing on the gap between consumer expectations and brand reality.

3. 3. Bonus: How Klaviyo’s CPO Thinks DTC Brands Should Build Customer Relationships in 2025

   DTC Podcast

   Klaviyo's CPO discusses the future of B2C relationships and why customer retention through direct marketing is the key to growth in 2025.

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