Diminishing Returns In Advertising

Answer

Tom Leonard explores Media Mix Modeling and incrementality, specifically focusing on the diminishing returns curve and how to measure the actual power of ad spend.

Source: Attribution is Broken: Understanding MTAs, MMMs, and Incrementality on eCommerce Evolution.

Top episodes

1. 1. Attribution is Broken: Understanding MTAs, MMMs, and Incrementality

   eCommerce Evolution

   Tom Leonard explores Media Mix Modeling and incrementality, specifically focusing on the diminishing returns curve and how to measure the actual power of ad spend.

2. 2. [STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels

   Future Commerce

   Greg Dolan discusses the evolution of DTC brands into omnichannel retailers, highlighting the inevitable point of diminishing returns in digital advertising spend.

3. 3. Ep 605: Meta Attribution Change – Why ROAS Dropped 40%

   DTC Podcast

   An analysis of recent Meta attribution changes and how audience fatigue leads to diminishing returns in performance marketing.

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