Digital-Native Brands In Retail

Answer

Pacsun CEO Brie Olson discusses how the brand uses a digital-first approach and creator partnerships to stay relevant with younger consumers.

Source: Pacsun's CEO on how the brand cracked its Gen Z strategy on Modern Retail Podcast.

Top episodes

1. 1. Pacsun's CEO on how the brand cracked its Gen Z strategy

   Modern Retail Podcast

   Pacsun CEO Brie Olson discusses how the brand uses a digital-first approach and creator partnerships to stay relevant with younger consumers.

2. 2. E-commerce Trends: What Brands Need to Know - with Brett Banner

   eCommerce Marketing Podcast

   Brett Banner of PriceSpider explores emerging e-commerce trends and the technologies brands need to adapt to modern digital shopping behaviors.

3. 3. Resident co-founder Eric Hutchinson: 'Uncertainty is the most difficult thing to manage to'

   Modern Retail Podcast

   Resident co-founder Eric Hutchinson defines the 'digitally-native' brand concept and discusses the transition of DTC companies into physical retail spaces.

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