Digital Transformation In B2b

Answer

Gartner Consulting's Jackie Swanson discusses the pitfalls of B2B digital transformation and how to avoid failure in large-scale software and AI projects.

Source: A Gartner Expert Explains Why Most B2B Transformations Fail - Jackie Swanson on The eCom Ops Podcast.

Top episodes

1. 1. A Gartner Expert Explains Why Most B2B Transformations Fail - Jackie Swanson

   The eCom Ops Podcast

   Gartner Consulting's Jackie Swanson discusses the pitfalls of B2B digital transformation and how to avoid failure in large-scale software and AI projects.

2. 2. Margins, Market Shifts & B2B Reality with John Bruno

   The eCom Ops Podcast

   John Bruno explores the reality of B2B market shifts and why digital transformation is no longer optional for maintaining margins in a volatile market.

3. 3. How One Marketplace Killed the Handshake Deal in Wholesale Auto with Vikas Mehta

   The eCom Ops Podcast

   Vikas Mehta of ACV Auctions shares how they digitized a traditional 'handshake' wholesale industry, showcasing a real-world B2B digital transformation case study.

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