Recorded live at B2B Online Chicago, this episode explores Philips' approach to B2B innovation and digital engagement strategy.
Recorded live at B2B Online Chicago, this episode explores Philips' approach to B2B innovation and digital engagement strategy.
John Bruno explains how B2B leaders must rethink pricing, discovery, and digital transformation in the current market.
T-Systems' Björn Radde discusses digitalising e-commerce operations, focusing on the evolution of B2B transactions and customer experience.