Analysts discuss the future of digital advertising, focusing on agentic ad buying, AI, and the evolution of content consumption through 2026.
Analysts discuss the future of digital advertising, focusing on agentic ad buying, AI, and the evolution of content consumption through 2026.
Explores the transformation of advertising through CTV, streaming trends, and how programmatic innovation and AI are redefining agency workflows.
Digitas CEO Amy Lanzi discusses how major ad agencies are adapting to digital environments and shifting consumer attention models.