Digital Transformation In Advertising

Answer

Analysts discuss future digital trends for 2026, focusing on agentic ad buying, the surge in video podcasts, and evolving content consumption.

Source: The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analysts discuss future digital trends for 2026, focusing on agentic ad buying, the surge in video podcasts, and evolving content consumption.

2. 2. CTV and Streaming Advertising Trends for 2026 Summit: Keynote and Fireside Chat | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   EMARKETER analysts and agency experts unpack trends driving the evolution of streaming and CTV, focusing on data and AI-driven efficiencies.

3. 3. How brands and creators are fighting for your attention — and your money

   Decoder with Nilay Patel

   Digitas CEO Amy Lanzi discusses how brands and creators compete for attention and how ad agencies are adapting to the modern digital environment.

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