Digital Transformation In Advertising

Answer

Explores the evolution of advertising through the lens of the 2026 Olympics, focusing on fragmentation and digital transformation.

Source: Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Brands That Won Gold | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Inside 2026 Winter Olympics Advertising: Media Fragmentation, Creators & the Brands That Won Gold | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the evolution of advertising through the lens of the 2026 Olympics, focusing on fragmentation and digital transformation.

2. 2. How brands and creators are fighting for your attention — and your money

   Decoder with Nilay Patel

   Digitas CEO Amy Lanzi discusses how major ad agencies are reinventing themselves to navigate the digital environment and the creator economy.

3. 3. Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce

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   A look at how ad automation and AI are simplifying campaign management and fundamentally changing the digital advertising landscape for ecommerce.

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