Publicis' Global Chief Creative discusses reinventing the agency holding company through digital transformation and the internet's impact on advertising.
Publicis' Global Chief Creative discusses reinventing the agency holding company through digital transformation and the internet's impact on advertising.
Explores transparent ad automation and the use of AI to transform digital advertising performance and campaign management for ecommerce brands.
Analyzes the impact of Apple's iOS 14.5 on the digital advertising landscape and how brands must transform their data and ad strategies to survive.