Digital Strategy

Answer

FTD's CTO Matt Powell explains their digital-first strategy and technology overhaul to improve floral gifting experiences.

Source: How FTD is Reimagining its Digital Experience for Both Florists and Consumers on Total Retail Talks.

Top episodes

1. 1. How FTD is Reimagining its Digital Experience for Both Florists and Consumers

   Total Retail Talks

   FTD's CTO Matt Powell explains their digital-first strategy and technology overhaul to improve floral gifting experiences.

2. 2. How to Turn Website Monitoring Into Competitive Intelligence with Serge Salager

   The eCom Ops Podcast

   Visualping CEO Serge Salager discusses using website monitoring for competitive intelligence and digital business planning.

3. 3. Tackling Content Complexity

   Retail Remix

   Marcel Hollerbach discusses evolving content strategies to manage complexity in digital-first retail environments.

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