Coca-Cola's VP of Shopper Marketing discusses the evolution of shopper strategies and personalizing the customer experience.
Coca-Cola's VP of Shopper Marketing discusses the evolution of shopper strategies and personalizing the customer experience.
An analysis of holiday e-commerce trends and digital shopper marketing strategies with Adobe's Taylor Schreiner.
Analysis of Salesforce's 'Shopper First' research, looking at digital shopping behavior and consumer insights.