Digital Shopper Marketing

Answer

Explores redefined commerce media through the shopper's lens, focusing on audience value, measurement strategy, and influencing purchase decisions.

Source: Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   Explores redefined commerce media through the shopper's lens, focusing on audience value, measurement strategy, and influencing purchase decisions.

2. 2. Introducing the ENDCAP Awards with Chris Perry of firstmovr - Episode 375

   Ecommerce Braintrust

   Focuses on digital merchandising and 'shopper centricity,' evaluating how brands excel in the digital aisle.

3. 3. How to Get on Shoppers’ ‘Nice Lists’ This Holiday Season

   Retail Remix

   Expert Brandon Rael discusses how retailers can keep pace with new trends, marketing strategies, and shopper behavior.

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