Digital Shopper Marketing

Answer

A deep dive into how commerce media is redefining shopper marketing through data, audience value, and incrementality.

Source: Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into how commerce media is redefining shopper marketing through data, audience value, and incrementality.

2. 2. Introducing the ENDCAP Awards with Chris Perry of firstmovr - Episode 375

   Ecommerce Braintrust

   Chris Perry discusses the evolution of digital shelf excellence and shopper-centric marketing strategies.

3. 3. The Booth and Beyond: What NRF 2024 Tells Us About the State of the Industry

   Retail Remix

   A recap of NRF 2024 focusing on retail media networks, personalization, and how digital tools are optimizing the shopper journey.

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