Jacklyn Deans joins the show to discuss why fashion is difficult to market and the strategies like personas and calendars used to overcome those hurdles.
Jacklyn Deans joins the show to discuss why fashion is difficult to market and the strategies like personas and calendars used to overcome those hurdles.
A retrospective of the year's best insights on fashion business, focusing on influencers, acquisitions, and the rise of DTC.
Anthropologie's CMO discusses targeting the next generation through digital platforms and evolving retail marketing strategies.