Digital Marketing Attribution

Answer

Founder of SegmentStream Constantine Yurevich discusses the hard truths of marketing measurement and advanced attribution techniques like MMM and incrementality.

Source: Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream on DTC Podcast.

Top episodes

1. 1. Bonus: The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

   DTC Podcast

   Founder of SegmentStream Constantine Yurevich discusses the hard truths of marketing measurement and advanced attribution techniques like MMM and incrementality.

2. 2. Ep 609: The New Rules for Meta Attribution (and the setting you need to test NOW)

   DTC Podcast

   A deep dive into the new rules for Meta attribution and how brands must adjust their settings and measurement strategies to maintain performance.

3. 3. Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)

   Ecommerce Coffee Break

   David Saxon, CEO of Attribution, explains how different models help executives make better budget decisions and understand the customer journey.

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