Explores the concept of 'Brand Intimacy' and how retailers measure emotional connections with consumers, especially following pandemic-driven shifts in behavior.
Explores the concept of 'Brand Intimacy' and how retailers measure emotional connections with consumers, especially following pandemic-driven shifts in behavior.
Discusses the cultural shift of 'touching grass' (logging off) and how digital brands are navigating the need for authentic, real-world connections.
Focuses on how luxury brands can translate high-touch, personal physical experiences into the digital realm to maintain customer connection.