Digital Customer Journey

Answer

CMO Aleksandra Korczynska discusses breaking down the customer journey into phases like awareness, consideration, and advocacy for eCommerce growth.

Source: Optimizing the Customer Journey for Your eCommerce Business with Aleksandra Korczynska, CMO at GetResponse on The eCom Ops Podcast.

Top episodes

1. 1. Optimizing the Customer Journey for Your eCommerce Business with Aleksandra Korczynska, CMO at GetResponse

   The eCom Ops Podcast

   CMO Aleksandra Korczynska discusses breaking down the customer journey into phases like awareness, consideration, and advocacy for eCommerce growth.

2. 2. [Step by Step] What Is the Role of Data in Improving eCommerce Experiences? (Feat. Brian Walker, Chief Strategy Officer at Bloomreach)

   Future Commerce

   Brian Walker discusses the role of data in digital customer journeys and why every modern business must operate as a digital-first entity.

3. 3. Digital Experience Gaps Put Revenue On the Line

   Retail Remix

   Explores the gaps in digital experiences that threaten revenue and how to deliver friction-free online journeys to build loyalty.

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