Digital Audio Advertising Trends

Answer

An eMarketer forecast on why podcasts are overtaking music for digital audio marketers and the growth of ad-supported streaming.

Source: The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   An eMarketer forecast on why podcasts are overtaking music for digital audio marketers and the growth of ad-supported streaming.

2. 2. An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores key questions for Spotify's business model, focusing on the growth potential of podcast advertising and ad-supported tiers.

3. 3. The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A look at the disconnect between consumer attention and ad spend across social media, OTT, and digital audio.

← Search again on AskThePods