Digital Audio Advertising Trends

Answer

Forecasts for 2026 highlighting the shift where podcasting overtakes music for digital audio marketers and the rise of ad-supported streaming.

Source: The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Forecast Trends for 2026: Podcasts Beat Music for Marketers and FAST Fuels AVOD | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Forecasts for 2026 highlighting the shift where podcasting overtakes music for digital audio marketers and the rise of ad-supported streaming.

2. 2. An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into Spotify’s advertising strategy, addressing the disconnect between users and revenue, and the future of podcast ad growth.

3. 3. Retail Media In Your Ears: Inside Dollar General's 21,000-Store Audio Network

   Future Commerce

   Explores the 'next big advertising opportunity' via Dollar General’s 21,000-store digital audio network and how retailers are doubling down on audio.

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