Discusses the increased difficulty of digital measurement, evolving metrics for ad spend evaluation, and how marketers can adapt to these changes.
Discusses the increased difficulty of digital measurement, evolving metrics for ad spend evaluation, and how marketers can adapt to these changes.
Explores trends in CTV and streaming advertising with a specific focus on activation and measuring campaign impact in a privacy-first, cookieless world.
A critique of standard platform attribution settings and a guide to establishing a measurement system that accurately compares performance across platforms.