Digital Advertising Evolution

Answer

Explores the next frontier of advertising, focusing on agentic ad buying, AI in ad tech, and the projected surge of video podcasts by 2026.

Source: The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Explores the next frontier of advertising, focusing on agentic ad buying, AI in ad tech, and the projected surge of video podcasts by 2026.

2. 2. What Advertisers Actually Need From Commerce Media Measurement | Behind the Numbers Special Edition Podcast

   Behind the Numbers: an EMARKETER Podcast

   A deep dive into the shifting landscape of commerce media measurement, covering ROI, data analytics, and cross-network measurement strategies.

3. 3. Breaking Free From The Black Box: Transparent Ad Automation For Ecommerce

   eCommerce Fastlane

   Focuses on the shift toward transparent ad automation in ecommerce, discussing AI-driven budgeting, bidding, and performance analysis.

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