Jason Friedman discusses how businesses can use theater-inspired strategies to create superior customer experiences that act as a key market differentiator.
Jason Friedman discusses how businesses can use theater-inspired strategies to create superior customer experiences that act as a key market differentiator.
A high-level exploration of luxury-tier service standards and how brands can achieve 'Michelin-star' levels of differentiated customer delight.
Saks CEO Marc Metrick discusses the evolution of the luxury consumer and how Saks uses personalized service and experiential marketing to stand out.