Bradley Keefer and Justin Jefferson discuss using marketing mix modeling and predictive analytics to balance brand awareness with performance-driven campaigns.
Bradley Keefer and Justin Jefferson discuss using marketing mix modeling and predictive analytics to balance brand awareness with performance-driven campaigns.
Ridge CEO Sean Frank explains how to manufacture demand and create buying moments year-round to build brand equity without over-relying on promotions.
Daniel Sendecki explains why intent-based creative is replacing old targeting models and how to integrate brand principles into performance marketing.