Demand Creation

Answer

StockX co-founder Josh Luber explains how to create hype and demand through scarcity and exclusive collectible drops.

Source: How the StockX Co-Founder Builds Hype for New Products on Shopify Masters.

Top episodes

1. 1. How the StockX Co-Founder Builds Hype for New Products

   Shopify Masters

   StockX co-founder Josh Luber explains how to create hype and demand through scarcity and exclusive collectible drops.

2. 2. 283. Why People Aren't Buying: Is it Your Product or Your Marketing?

   eCommerce Badassery

   This episode explores why products might not be selling by distinguishing between demand creation and demand capture strategies.

3. 3. Flexibility Into Every Marketing Decision | Bradley Keefer & Justin Jefferson | KDS | Bonus Episode

   Honest Ecommerce

   Marketing experts discuss balancing long-term brand awareness with short-term performance, focusing on predictive demand creation.

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