Daniel Sendecki discusses why intent-based creative is replacing old persuasive models to effectively capture and generate demand for scaling DTC brands.
Daniel Sendecki discusses why intent-based creative is replacing old persuasive models to effectively capture and generate demand for scaling DTC brands.
Bradley Keefer and Justin Jefferson explain how marketing mix modeling helps brands balance demand creation with capturing existing market intent.
A deep dive into whether sales issues stem from product or marketing, exploring the concepts of generating interest versus capturing it.