Decision Velocity

Answer

Mark and Ian discuss 'Profit Velocity' as a critical KPI for ecommerce, explaining how to optimize spending and ROAS to accelerate growth.

Source: The 3 Things That Accelerate Profit Velocity on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. The 3 Things That Accelerate Profit Velocity

   Ecommerce: The Hammersley Brothers

   Mark and Ian discuss 'Profit Velocity' as a critical KPI for ecommerce, explaining how to optimize spending and ROAS to accelerate growth.

2. 2. ‘We might be wrong, but we’re not confused’: how Tomer Cohen, chief product officer at LinkedIn, figures out what works best

   Decoder with Nilay Patel

   LinkedIn's CPO Tomer Cohen discusses frameworks for making fast, effective decisions ('we might be wrong, but we’re not confused') and structures like RAPID.

3. 3. Ecommerce: The Profit Velocity KPI

   Ecommerce: The Hammersley Brothers

   The Hammersley Brothers explain the Profit Velocity KPI and its role in helping ecommerce owners decide how to scale ad spend efficiently.

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