Data-Informed Marketing

Answer

Justin Rashidi explains why marketing failure is often a data failure, offering a roadmap for data-informed decision-making and governance.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi explains why marketing failure is often a data failure, offering a roadmap for data-informed decision-making and governance.

2. 2. Bonus: The Smartest SMS Marketing Strategies for Shopify Brands with Postscript

   DTC Podcast

   Learn how to use data analytics to drive SMS marketing strategies that balance profitability without over-sending to customers.

3. 3. Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion

   DTC Podcast

   Sarah Carusona from Alpha Lion shares how to build mathematical models to reach growth goals using data-based analysis over intuition.

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