Justin Rashidi explains why most marketing problems are actually data problems, focusing on attribution, data governance, and creating a single source of truth.
Justin Rashidi explains why most marketing problems are actually data problems, focusing on attribution, data governance, and creating a single source of truth.
A look at SMS marketing strategies for Shopify brands using high-level data analytics to optimize sending frequency and content personalization.
Explores how Amazon's AI assistant, Rufus, and broader AI trends are requiring brands to shift toward more data-informed marketing and customer journey mapping.