Data-Informed Marketing

Answer

Justin Rashidi discusses why poor data leads to marketing failure and how to establish data governance to validate strategies.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi discusses why poor data leads to marketing failure and how to establish data governance to validate strategies.

2. 2. Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion

   DTC Podcast

   Alpha Lion's Sarah Carusona explains how to build mathematical models to inform growth goals and move away from intuition-based marketing.

3. 3. Bonus: The Smartest SMS Marketing Strategies for Shopify Brands with Postscript

   DTC Podcast

   Explores smart SMS strategies and the broader concept of utilizing data analytics to inform marketing decisions and campaign execution.

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