Justin Rashidi discusses why marketing problems are often actually data problems and how to build a data-driven strategy by fixing attribution and data pipelines.
Justin Rashidi discusses why marketing problems are often actually data problems and how to build a data-driven strategy by fixing attribution and data pipelines.
Explores the 2026 measurement crisis and how brands must leverage first-party data and cross-channel measurement for effective marketing efficiency.
A deep dive into identifying Q4 revenue gaps using data-driven decision-making and agile marketing adjustments based on real-time performance metrics.