Justin Rashidi discusses why most marketing problems are actually data problems and how to fix them with clean data pipelines.
Justin Rashidi discusses why most marketing problems are actually data problems and how to fix them with clean data pipelines.
Nik Sharma and Michael True discuss redefining media measurement and optimizing spend using Media Mix Modeling in a post-tracking era.
Expert panel discusses using analytics and metrics to identify and fill revenue gaps before the high-stakes holiday season.