Data-Driven Marketing Strategies

Answer

Explores why marketing problems are actually data problems and how to build a robust data-driven strategy and attribution model.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Explores why marketing problems are actually data problems and how to build a robust data-driven strategy and attribution model.

2. 2. How To Use Data in Marketing | Ep 289

   The Game with Alex Hormozi

   Discusses the importance of data analytics in marketing campaigns to drive messaging and understand consumer behavior.

3. 3. S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI)

   Limited Supply

   Focuses on modern marketing measurement, using Media Mix Modeling (MMM) to optimize spend and quantify impact in a post-tracking world.

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