Data-Driven Marketing Decisions

Answer

Sarah Carusona from Alpha Lion explains how to build mathematical models to hit growth goals using data-driven marketing and cohort analysis.

Source: Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion on DTC Podcast.

Top episodes

1. 1. Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion

   DTC Podcast

   Sarah Carusona from Alpha Lion explains how to build mathematical models to hit growth goals using data-driven marketing and cohort analysis.

2. 2. Bonus: How Nearly 50,000 Brands Spent $607M This BFCM – Insights from Triple Whale

   DTC Podcast

   Triple Whale's Anthony DelPizzo analyzes $2.9B in transaction data to show how brands can use real-world metrics to optimize marketing spend.

3. 3. E001: A Deep Dive into attribution and measurement

   Marketing Operators

   This episode explores the fundamentals of attribution and measurement, explaining why they are essential for making informed marketing decisions.

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