Data-Driven Marketing Decisions

Answer

Nick Hinsley from Lexer discusses leveraging customer data to drive strategic choices in marketing and retail to increase revenue and profit.

Source: Lexer VP Retail - Nick Hinsley on eCommerce Australia.

Top episodes

1. 1. Lexer VP Retail - Nick Hinsley

   eCommerce Australia

   Nick Hinsley from Lexer discusses leveraging customer data to drive strategic choices in marketing and retail to increase revenue and profit.

2. 2. S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker

   Limited Supply

   Cody Plofker, CMO of Jones Road Beauty, discusses performance marketing, incrementality, and using data-driven decision-making to build a brand.

3. 3. S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)

   Limited Supply

   Olivia Kory of Haus explores incrementality, marketing funnel optimization, and the role of data in understanding marketing effectiveness.

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