Data-Driven Marketing Campaigns

Answer

Justin Rashidi discusses why marketing problems are often data problems and how to build a robust data-driven strategy.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi discusses why marketing problems are often data problems and how to build a robust data-driven strategy.

2. 2. How Brands Boost ROI with Smart Data

   Ecommerce Conversations

   Explores how brands use smart data to personalize offers, boost ROI, and optimize performance through A/B testing.

3. 3. Helping Brands Drive Profitable Growth With AI Segmentation

   eCommerce Fastlane

   Covers how AI segmentation and Customer Data Platforms (CDPs) help brands drive profitable growth through data-driven campaigns.

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