Data-Driven Marketing Campaigns

Top 3 podcast episodes answering this question on AskThePods · optimizing marketing campaigns with data.

Answer

Experts Sean Larkin and Francesco Gatti discuss using smart data to personalize promotions and boost ROI while respecting privacy rules.

Source: How Brands Boost ROI with Smart Data on Ecommerce Conversations.

Top episodes

  1. 1. How Brands Boost ROI with Smart Data

    Ecommerce Conversations

    Experts Sean Larkin and Francesco Gatti discuss using smart data to personalize promotions and boost ROI while respecting privacy rules.

  2. 2. How Incrementality Cuts Waste + What and Where to Test in Ecommerce

    OPERATORS

    Northbeam CEO Austin Harrison joins to discuss incrementality testing and how to avoid using 'broken signals' in ecommerce data measurement.

  3. 3. Stop Saying "Meta Is Broken" — It's Almost Never True

    The Andrew Faris Podcast

    Andrew Faris breaks down why Meta marketing often isn't 'broken' and how to use audience targeting and data strategy to optimize ad spend.

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