Data-Driven Marketing

Answer

Justin Rashidi explains why most marketing problems are actually data problems and how to fix them for better performance.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

   The eCom Ops Podcast

   Justin Rashidi explains why most marketing problems are actually data problems and how to fix them for better performance.

2. 2. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   A deep dive into launching and scaling marketing channels using measurement frameworks and data-backed playbooks.

3. 3. Why 70% Unsubscribe: Solving Marketing's Personalization Paradox

   Future Commerce

   Optimove CEO Pini Yakuel discusses using customer data platforms (CDPs) and AI to solve marketing's personalization paradox.

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