Google's Chief Strategist Neil Hoyne discusses data-driven ways to win customer hearts and common mistakes businesses make when attempting to be data-driven.
Google's Chief Strategist Neil Hoyne discusses data-driven ways to win customer hearts and common mistakes businesses make when attempting to be data-driven.
Nik Sharma discusses overrated and underrated marketing tactics, advocating for a data-driven approach to measure the true effectiveness of ad spend.
Ryan Martin and James King dissect BFCM 2024 numbers using data-driven marketing, attribution modeling, and CLTV analysis to guide business strategy.