Data-Driven Marketing

Top 3 podcast episodes answering this question on AskThePods · data-driven marketing strategies.

Answer

Justin Rashidi of SeedX explains why most marketing failures are actually data problems and how to fix attribution and data pipelines.

Source: Marketing Isn’t Broken, Your Data Is - Justin Rashidi on The eCom Ops Podcast.

Top episodes

  1. 1. Marketing Isn’t Broken, Your Data Is - Justin Rashidi

    The eCom Ops Podcast

    Justin Rashidi of SeedX explains why most marketing failures are actually data problems and how to fix attribution and data pipelines.

  2. 2. Crafting Winning Designs through Understanding Personas - with Radhika Duggal

    eCommerce Marketing Podcast

    Super.com CMO Radhika Duggal discusses using data analytics to inform marketing decisions and craft winning designs through personas.

  3. 3. Why 70% Unsubscribe: Solving Marketing's Personalization Paradox

    Future Commerce

    Optimove CEO Pini Yakuel explores positionless thinking, customer journey mapping, and leveraging data to engage customers holistically.

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