Explores how The Vitamin Shoppe uses zero-party data to fuel its loyalty program and integrate it with CRM strategies.
Explores how The Vitamin Shoppe uses zero-party data to fuel its loyalty program and integrate it with CRM strategies.
Neil Hoyne discusses data-driven methods for building customer loyalty and measuring satisfaction without being intrusive.
Bish Smeir discusses the evolution of eCommerce loyalty programs, focusing on predictive data and social proof.