Data-Driven Loyalty

Answer

The Vitamin Shoppe's Brett Herskowitz discusses using zero-party data to personalize and strengthen their omnichannel loyalty program.

Source: Zero-Party Data Makes The Vitamin Shoppe's Loyalty Program Healthier on Total Retail Talks.

Top episodes

1. 1. Zero-Party Data Makes The Vitamin Shoppe's Loyalty Program Healthier

   Total Retail Talks

   The Vitamin Shoppe's Brett Herskowitz discusses using zero-party data to personalize and strengthen their omnichannel loyalty program.

2. 2. David's Bridal Exec Kelly Cook on Building a Loyalty Program

   Total Retail Talks

   Kelly Cook of David's Bridal explains the creation of their Diamond Loyalty Program using data-driven marketing and technology.

3. 3. “100 Practical Ways to Improve Customer Experience" with Martin Newman of Practicology

   eCommerce MasterPlan

   Expert Martin Newman shares 100 ways to improve CX, highlighting the use of data analytics to foster customer loyalty.

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