Data-Driven Loyalty

Answer

Brett Herskowitz discusses The Vitamin Shoppe's revamped loyalty program and how zero-party data is used to improve customer relationships and CRM strategies.

Source: Zero-Party Data Makes The Vitamin Shoppe's Loyalty Program Healthier on Total Retail Talks.

Top episodes

1. 1. Zero-Party Data Makes The Vitamin Shoppe's Loyalty Program Healthier

   Total Retail Talks

   Brett Herskowitz discusses The Vitamin Shoppe's revamped loyalty program and how zero-party data is used to improve customer relationships and CRM strategies.

2. 2. EP 311: Maximizing eCommerce Email Marketing for Q4 | Boost Sales & Retention | AKNF

   DTC Podcast

   This episode covers maximizing sales and retention through data-driven marketing, behavioral segmentation, and lifecycle marketing strategies.

3. 3. David's Bridal Exec Kelly Cook on Building a Loyalty Program

   Total Retail Talks

   Kelly Cook explains how David's Bridal built a data-driven loyalty program to incentivize brides and manage complex customer lifecycles.

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