Olivia Kory (Haus CMO) discusses using incrementality and her FP&A background to build data-driven forecasts and automate ad budget allocation.
Olivia Kory (Haus CMO) discusses using incrementality and her FP&A background to build data-driven forecasts and automate ad budget allocation.
Richie Mashiko of Iris Finance joins the show to break down the forecasting processes and financial data analysis that drive e-commerce profitability.
Resident EVP Jared Brody explains how to use custom attribution tooling and analytics teams to drive data-driven marketing and business decisions.