Data-Driven Financial Planning

Top 3 podcast episodes answering this question on AskThePods · data driven financial planning.

Answer

Olivia Kory (Haus CMO) discusses using incrementality and her FP&A background to build data-driven forecasts and automate ad budget allocation.

Source: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls on Marketing Operators.

Top episodes

  1. 1. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

    Marketing Operators

    Olivia Kory (Haus CMO) discusses using incrementality and her FP&A background to build data-driven forecasts and automate ad budget allocation.

  2. 2. Black Friday Cyber Monday Recap & The Forecasting Process Behind Ecom Profit - with Richie Mashiko

    Marketing Operators

    Richie Mashiko of Iris Finance joins the show to break down the forecasting processes and financial data analysis that drive e-commerce profitability.

  3. 3. E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

    Marketing Operators

    Resident EVP Jared Brody explains how to use custom attribution tooling and analytics teams to drive data-driven marketing and business decisions.

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