Alicia Esposito and Elisabeth Rommel discuss how to create personalized, immersive brand experiences by leveraging data-driven advertising and targeted campaigns.
Alicia Esposito and Elisabeth Rommel discuss how to create personalized, immersive brand experiences by leveraging data-driven advertising and targeted campaigns.
Google expert Leona Griffin breaks down Performance Max (PMax) ads, explaining how AI and data-driven marketing automate targeting to improve return on ad spend.
Mina Elias provides a deep dive into Amazon's DSP, explaining how programmatic advertising and data-driven automation help brands scale on the platform.